Donors: Goals and Concerns

The Importance of Being Donor-Centric

One of our primary missions must be to show our donors that we join with them as a defender. The only way to accomplish that is to prove you are genuinely interested in a) them as individuals, and b) the way they go about their philanthropy. To form and sustain the most effective partnership between donor and institution, you must be donor-centric even as you satisfy the needs and goals of your organization.

The Approach Less Taken

If you’re engaging a donor for a single purpose, such as a gift to a campaign, you'll find that traditional fact-finding discussions are generally successful. However, rarely if ever will you find traditional fact-finding interactions leading to commitments from donors that will truly make a difference long-term for your organization.

Call for Help

You don't have to be an expert in creative gift planning to be of great value to your donors and your organization. Know when to call in your colleague or advisor from gift planning.